Overview
At Zumiez, we BFM - Blow F***ing Minds!
Role
Marketing Design and Production Intern
Collaborators
Digital marketing team, marketing event coordinators
Deliverables
In-store signage, digital graphic assets, event promo
In-Store Signage
I designed easels, window banners, and other signage displayed in 650+ Zumiez stores
Lifestyle imagery and promotional signage in 650+ stores
Highlight specific product drops
Promote rewards campaigns
Digital Design
I created digital assets for meet and greets, brand collaboration events, and product launches.
Collaborated with 30+ brand partners
Reached audiences through Zumiez social media, website, and official app
In-Store Event Promotion
XPLR: Meet and Greet
I handled all design responsibilities for this event which totaled over 4000 guests in attendance. I created banners, backdrops, digital graphics, and designed the event landing page.
The event generated $49K in sales of XPLR products alone.
Generated social media attention, garnering 4000 attendees in line
Designed physical signage and props to decorate and advertise event
In-store event generated $49k in sales for brand launch
The Zumiez Stash
Generating brand loyalty with The Zumiez Stash
The Zumiez Stash is a rewards program giving our loyalest customers access to exclusive rewards and experiences.
Choose Your Fighter: Creating community between customers and their local Zumiez
This promotional campaign encouraged Zumiez app users to chat with their local store through the app to collect digital trading cards and access rewards.
Encourage customers to engage more digitally and in-person
Offer unique and exclusive rewards to customers
Promote brand partnerships with giveaway sweepstakes